Founder DNA
Our founding partners bring two decades of experience leading merchandising and sourcing for luxury houses in New York, Paris, and Mumbai.
The buying house built for visionary brands.
21GG was founded to close the gap between design ambition and production reality. We pair cultural fluency with on-ground execution, translating directional ideas into covetable product lines.
Global footprint
6 sourcing hubs
Partner factories across Italy, Portugal, India, Vietnam, and China.
Expert network
38 specialists
Merchandisers, fabric technicians, QC inspectors, and logistics strategists.
Origin story
From showroom floors to supply chain floors.
Purpose
We created 21GG to amplify independent labels with the caliber of support typically reserved for conglomerates.
Approach
Strategy-driven, detail-obsessed, and transparent. We embed with your team to ensure every decision aligns with your creative and commercial lane.
Sustainability stance
Responsible fashion made practical.
Material intelligence
Fibre scoring and preferred material guidance backed by third-party certifications.
Supplier compliance
Annual audits mapped to SA8000, Sedex, and HIGG indices for every partner factory.
Waste reduction
Lot planning and fabric utilization strategies that minimise deadstock and overproduction.